Silky-Natural Shampoo removes the damaging effects of pollution, grime and dirt from the hair & scalp while gently cleansing it and provides a healing and moisturizing effect to the hair and scalp , which gives it more body and a softer look and removes damage from the hair. Silky Natural also protects hair against any further damage. Jojoba conditions the hair, and prevents it from becoming brittle and dull when exposed to unfavorable conditions, keeps the hair fully hydrated, softness and shines. This is exactly why it is called Silky-Natural